The Melon Media Survey

We conducted the first survey on podcasts in Greece and we are very happy to present its key findings.

The survey was carried out via questionnaire between July 1 and August 28, 2022. The questionnaire received 1655 valid responses.

Key Results:

  • 92% of podcast listeners listen to podcasts every month and 65% do so every week.
  • Almost 1 in 5 participants does not listen to podcasts. The main reasons given for that are lack of time and/or interest, lack of familiarity with technology, and a preference for other media (video, books, music).
  • 1 in 2 participants prefers podcasts that last half an hour to an hour.
  • 7 out of 10 respondents listen to podcasts (mostly) at home.
  • Only 2 out of 10 respondents listen to podcasts while commuting (by public transport or car).
Age and Gender
  • Half (50%) of the participants are between 35 and 59 years old.
  • We received responses from a wide range of ages, so we can draw general conclusions about podcast listening habits in Greece.
  • The majority of respondents (63%) are women.
Locations
  • The vast majority (94.3%) of participants live in Greece, followed by Cyprus (2.4%), with a much smaller percentage, and then Germany (1.0%) and the United Kingdom (0.7%). People living in 14 countries participated in the survey.
  • 66.4% of participants are concentrated in Attica and Central Macedonia. This means that the two largest regions of the country are overrepresented in the survey by 26% relative to their population (together they hold 52.7% of the population of Greece).
Podcasts
  • Almost 1 in 5 participants does not listen to podcasts. The main reasons given for that are lack of time and/or interest, lack of familiarity with technology, and a preference for other media (video, books, music).
  • Of those who don’t listen to podcasts, about half do not know what podcasts are (1 in 10 participants overall).
  • 8% of respondents have been listening to podcasts for more than 2 years. It is clear that podcasts have started to become widely known in Greece in the last 2 years. The percentage who started listening to podcasts within the last 6 months (26%) is smaller than the percentage who started listening to podcasts within the last 7-12 months (37%). This suggests that the rise of podcasts has slowed in the last half year.
  • 92% of podcast listeners listen to podcasts monthly and 65% do so weekly. A small percentage (8%) of podcast listeners only listen to podcasts occasionally.
Preferences
  • The most popular podcast duration is 30 minutes to 1 hour, with the second most popular duration being 15-30 minutes. These two options were chosen by 80.1% of respondents.
  • The majority (63.7%) of participants believe that the optimal publication frequency for a podcast is weekly. 21.9% of participants prefer a new episode every 2-3 days, while a few want new episodes to be released either more or less often than that (14.4% in total).
Suggestions

The last question of the survey was “Do you have anything else you would like to suggest?”. Below are some indicative answers that we received.

  • “Since podcasts of the level of “Who Killed Costas Tachtsis?” are new in Greece, as a young journalist I would appreciate it if there were educational opportunities to learn about the medium.”
  • “You should make a podcast series talking about the daily life of teenagers.”
  • “There is a lack of fiction in Greece. There should be more fiction podcasts.”
  • “A documentary about post-dictatorship Greece and Greek politicians.”
  • “It might be a good idea to produce“The Third Wedding Wreath” by Costas Tachtsis as a podcast.”
  • “Since a well-made LGBTQ+ podcast doesn’t exist, (at least I am not aware of one), I would love to listen to one, especially about queer politics.”

Thank you very much, we hope you found this survey interesting.

The Melon Media Team